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	<description>Making CRM accessible and affordable</description>
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		<title>CRM implementation roadmap for SMEs</title>
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		<pubDate>Fri, 13 Aug 2010 10:24:08 +0000</pubDate>
		<dc:creator>anindyac</dc:creator>
				<category><![CDATA[CRM and CLM]]></category>
		<category><![CDATA[CRM implementation]]></category>
		<category><![CDATA[CRM strategy]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[Salesgenie CRM++]]></category>
		<category><![CDATA[Sugar CRM]]></category>
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		<description><![CDATA[I was at lunch with a friend and a possible client the other day when the talk veered to his frustration with an existing installation of a competitor product. My friend is knowledgable, he has built his business ground-up and has been through the pains of managing his interactions and opportunities through Outlook and Excel. [...]]]></description>
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		<title>Absolute customer delight: Flipkart.com</title>
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		<pubDate>Tue, 03 Aug 2010 08:22:11 +0000</pubDate>
		<dc:creator>anindyac</dc:creator>
				<category><![CDATA[b2c]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[Flipkart]]></category>
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		<description><![CDATA[I buy many books online. Over the period of the last one year, I have, without realising it, shifted most of my purchases to Flipkart.com. I have been vaguely aware of this, but did not realise why till yesterday. I placed an order for two books on their site in the morning and paid online. [...]]]></description>
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		<title>How should a small business approach CRM implementation?</title>
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		<pubDate>Wed, 19 May 2010 08:38:32 +0000</pubDate>
		<dc:creator>anindyac</dc:creator>
				<category><![CDATA[CRM and CLM]]></category>
		<category><![CDATA[CRM for small business]]></category>
		<category><![CDATA[CRM implementation]]></category>
		<category><![CDATA[CRM readiness]]></category>

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		<description><![CDATA[Before you talk about wanting to adopt a CRM solution for your company, ask yourself a few questions: 1. Is CRM for a small business? How small is small? More importantly, when do you know you are ready? 2. What is that I am looking for that my current combination of Outlook and Excel cannot [...]]]></description>
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