I was at lunch with a friend and a possible client the other day when the talk veered to his frustration with an existing installation of a competitor product.
My friend is knowledgable, he has built his business ground-up and has been through the pains of managing his interactions and opportunities through Outlook and Excel. About a year back, he went and signed up a long term contract with a leading CRM on SaaS vendor. He invested his time and effort, ensured no internal roadblocks and “drove process-compliance”. He knew what he wanted and he was confident that with one of the most versatile and flexible platforms at his command, he will have a very productive implementation.
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