December 28th, 2009
Customer relationship management (CRM) is a body of strategic and tactical tools for managing and nurturing a company’s interactions with customers and sales prospects. A CRM practitioner uses technology to organize and automate business processes—principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and sales. According to Forrester Research, spending on customer relationship management is expected to top $11 billion annually by 2010, as enterprises seek to grow top-line revenues, improve the customer experience, and boost the productivity of customer-facing staff.
The cost and complexity of CRM implementations have so far proved to be a major deterrent for small to medium sized businesses, especially in India. Salesgenie, our flagship product, aims to make CRM both accessible and affordable.
Posted in Small Business Marketing |
December 23rd, 2009
Companies of all kinds–from retailers to restaurants–are discovering that marketing and sales needs to work closely together to serve and profit from their target marketplace.
The big companies, especially the MNCs, have this honed to a fine art. My aim in these pages is to share experiences from years spent in working for MNCs across the sales and marketing functions, shorn of the “process overheads” for the benefit of the small businesses.
Posted in Small Business Marketing |
